Architecture rarely fits into neat categories. The best projects often blend elements, drawing from both modern minimalism and rustic authenticity. In this balance, ICON shines, offering architects a material that doesn’t force compromise but instead adapts gracefully to multiple styles.
ICON in Modern Design
Modern architecture asks for clarity. Lines must be clean, profiles consistent, and tones intentional. ICON delivers on these demands. Its stability means ICON stays true to the design, resisting the twists and shifts that undermine precision. In darker finishes, ICON pairs beautifully with steel, glass, and concrete, emphasizing contrast while still carrying the warmth of natural wood. In lighter tones, it offers calm, balanced surfaces that keep a project bright and ordered.
The result is wood that feels modern because it respects proportion and restraint, while still offering the tactile qualities clients want from natural materials.
ICON in Rustic Design
Rustic design takes a different approach, it embraces texture and celebrates the marks of time. Here, ICON’s grain and patina come alive. ICON Hewn Radiata Pine, catches the light with rich texture. Choose the optional 100% penetrating CUTEK® oil finish for added depth, UV protection, and lasting color. Left unfinished, ICON Douglas Fir naturally weathers to a silver-gray patina, timeless in a mountain lodge or lakeside retreat.
Unlike traditional cedar or pine, ICON’s rustic character doesn’t come with performance worries, it stays stable and durable even as its surface develops charm.
Flexibility that Reduces Compromise
What makes ICON powerful is its ability to do both. You can specify ICON for sleek, modern cladding and another can use it for a traditional home filled with texture, and both will be supported by the same product. In transitional projects, ICON becomes a bridge, linking modern clarity with rustic authenticity.
For builders and designers working across styles, this flexibility simplifies choices. For clients, it provides reassurance that the material they love will work for their vision, no matter what style it leans toward.
With ICON you can design both modern and rustic and anything in between. It’s about finding the right expression for your project’s vision. ICON gives you that freedom, adapting beautifully across styles without compromise.
See how architects and builders are using ICON in both modern and rustic projects by exploring our project profiles.
