When you specify a material, you’re not only thinking about how it looks on day one. You’re imagining the long view. How it weathers, how it interacts with light, how it tells a story as the years pass. Some woods lose their charm. Some warp, fade, or fail. The best evolve. They grow richer, more textured, and more meaningful with time.
ICON® was designed to belong in that last category. Our advanced thermal modification process transforms raw wood into something stable, consistent, and durable. That science enables something simple yet rare: a product that continues to inspire long after installation.
Over the years, we’ve watched ICON samples travel into the field and return with stories written in the grain. A new piece of ICON Douglas Fir compared to one that spent a Maine winter softens into a refined silver.
Confidence at the Core
Every design decision carries risk. When you choose ICON, you take one big risk off the table. Thermal modification changes the wood at a cellular level, reducing its moisture content and making it dimensionally stable. The result is Class 1 decay resistance and a resilience to rot, insects, and the unpredictable shifts that can undermine your lines and reveals.
This means soffits stay straight, siding stays aligned, and trim holds its crisp edges. The structural integrity you intended remains intact, season after season.
The Beauty of Time
While ICON’s performance remains constant, its surface evolves in a way that adds character rather than detracts from it. That predictability is what allows you to design with confidence. A continuous timber facade will take on character with consistent, harmonious weathering. A soffit detail will weather uniformly.
And if preserving the original tone is important, ICON looks gorgeous finished. A clear coat can lock in warmth. Cutek® oil deepens richness while providing UV protection.
With ICON, you don’t have to choose between beauty and durability. It delivers both, consistently, year after year. That’s why more architects are making it part of their material library.
Ready to see ICON’s evolution for yourself? Request a sample kit and hold the story in your hands.
