Craftsmanship Meets Material Innovation: ICON® in Action with LR3 Development

In the hills of Peterborough, New Hampshire, a high-end home project by custom design-build firm, LR3 Development, showcases what happens when precision craftsmanship meets a thoughtfully engineered product. For Paul LaRoche, a lifelong craftsman and owner of LR3, every detail matters, especially when designing a home for a client who builds high-end wood furniture. 

Specified by Purpose, Proven by Performance
From the first project onward, ICON has delivered more than aesthetic appeal. LaRoche notes that the product performs exceptionally well, holding its color, standing up to the brutal elements of the Northeast, and maintaining dimensional consistency over time. For custom builders balancing high design expectations with durability and sustainability goals, that kind of reliability makes a difference.

Available When You Need It
ICON’s availability and service have become equally important to LR3’s workflow. Whether it’s a standard profile or a custom order, Timber Trading provides clear, dependable lead times that help LR3 keep projects on track. In a building environment where delays are common, that predictability is a true competitive advantage.Available When You Need It 

Adaptable to Every Design Vision
Across projects, LR3 has used ICON in multiple species and styles, from Douglas Fir and Radiata Pine to Poplar and Maple. The material adapts beautifully across applications, whether used natural, stained, or clear coated. From porch ceilings and soffits to vertical siding, window trim, and wrapped beams, ICON consistently brings visual warmth and tactile depth to LR3’s designs.

For LaRoche, ICON’s versatility is what sets it apart: “It doesn’t force design compromises—it opens possibilities.” The product’s organic look and sustainable profile also align perfectly with LR3’s goal of creating homes that feel rooted in their surroundings.

From Peterborough to Dublin, ICON has become a defining element in LR3’s portfolio. Each home tells a slightly different story, but the material’s performance and design flexibility remain constant.

Below are just a few examples of how LR3 integrates ICON into their work.

LR3 Development's award winning build in Dublin, NH used ICON to complement the Cedar shakes

ICON was used as window and door trim, and as a porch ceiling.

ICON's durability made it a great choice for the custom sauna.

ICON was used to create striking contrast and warmth around the entrance of this custom Peterborough, NH home build by LR3. 

The beams and deck facia were wrapped in ICON. 

The soffits used ICON due to its ability to stand up to the brutal elements of the Northeast. 

A Builder's Perspective, A Product Worth Repeating 

As LaRoche puts it, “ICON performs like the high-end wood species our clients love, but it’s more stable and more predictable. That makes it an easy choice.”

For architects and custom builders seeking a thermally modified wood product that’s beautiful, sustainable, and built to last, ICON continues to prove, project after project, why it’s the Northeast’s leading choice.